Tech Lead E-Commerce


As a Tech Lead E-Commerce, you play a crucial role in shaping our E-Commerce strategy! You are responsible for determining the innovation roadmap and managing strategic projects within the E-Commerce domain, from concept to implementation. Think of the redesign of our E-Commerce platform and CRM landscape. Of course, you do not do this alone, but in close collaboration with your team of four Product Owners, our E-Commerce team and Program Managers. In addition, with external technology agencies that support the development of innovative solutions and which you manage. Together, you make a direct contribution to the commercial development of our business!

As a Tech Lead, you continuously identify opportunities for technological optimization and improvement of the online shopping experience. And you know how to inspire and coach your team in realizing this. You are part of the Business Innovations team and report directly to our E-Commerce Director.

Are you ready to shape the technological future of WE Fashion?

What we expect from you:

  • A completed HBO/WO education in the field of Business/Marketing/IT.
  • Work experience of 5-10 years in a similar role such as Tech Lead/(Sr.) Product Owner/Program Manager within a retail environment.
  • Extensive experience in E-Commerce and strategic project management.
  • Demonstrable leadership skills with a focus on team development.
  • Strong communication skills and the ability to effectively collaborate with diverse internal and external stakeholders.
  • Finally, you have the ability to identify opportunities for technological progress.

We evaluate all applicants on the basis of competencies, experience and equal pay m/f/x.


With your project management skills and leadership skills, you ensure that we can continue to grow with our e-commerce business on a daily basis, so there should also be something in return. You work for WE, WE work for you. That's why we offer you:

  • A salary that matches your knowledge, education and experience.
  • A laptop so you can work hybrid. So whether you want to work from home (including a home office allowance) or at the office, you choose the workplace that suits you every day. And would you like to take a workation once? That's possible!
  • A travel allowance, 25 vacation days, 8% vacation pay, a standard 20% shopping discount, a pension plan and a comprehensive package of collective insurance.
  • Annual "Moments that matter day"; an extra day off that you can use on a day that has special meaning to you.
  • If you have been with us for 2 years, you are eligible for a sabbatical of at least 8 to a maximum of 16 weeks, during which we will pay 25% of your salary.
  • The opportunity to learn and develop continuously, both professionally and personally. From our WE Academy, for example, we offer various training and development opportunities that you need to excel with us.
  • Discount on your sports subscription, participate in bootcamp and/or boxing classes at a reduced rate and enjoy free fruit at our headquarters.
  • Team outings, BBQs, events and more!


As a fashion lover, you of course know WE Fashion. But did you also know that our online business is growing at a rapid pace? For example, our e-commerce is in 6 different countries with over 1 million orders leaving the door every year, our Brands WE Loves consists of dozens of beautiful brands, we sell our fashion with the help of our online partners in more than 20 countries and we have a total of more than 5 million members!

But we don't stop there: we are constantly looking for growth opportunities, also in the area of socially responsible and sustainable entrepreneurship. Because WE Care. That's why development, improvement and creativity never stand still with us. E-commerce at WE Fashion is the place where you get the chance to innovate and grow personally. Good ideas? Let us know and become a trendsetter!



Would you like to know more about this vacancy? We would love to tell you more.

Celina Couzijn

Talent & Development Advisor
0611279653Send a whatsapp message


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