Marketing AI Specialist

YOU WORK FOR WE®

In this brand-new role, you are the creative engine behind our AI-powered content creation. You experiment with tools, test new possibilities and continuously optimise workflows. You know exactly how to create content with speed, flair and impact — the kind that grabs attention and sticks. Whether it’s visuals, videos, copy or social content, you use smart AI tools to take our brand storytelling to the next level.

You're always on the lookout for trends in design, social media and tech — and you know how to turn them into culturally relevant, creative content. Together with the marketing and creative teams, you brainstorm campaigns and activations that truly make a difference. You guard our visual identity from concept to creation, and ensure consistent and impactful communication across channels. You’re eager to explore new tools and ways of working, and you share your learnings with the team so we can grow and innovate together.

What do we expect from you?

  • In this role, skills matter more than years of experience. If you're AI-savvy and quick to adapt, you'll fit right in.
  • You’re familiar with tools like Midjourney, Runway, Adobe Firefly and ChatGPT. Experience with Adobe Creative Suite is a plus, but not required.
  • You’ve got a good eye for design, trends, and what’s happening on social.
  • You think in images and ideas.
  • You’re independent, proactive and not afraid to make mistakes — as long as you learn from them.

We evaluate all applicants based on competencies, experience and equal pay m/f/x.

WE WORK FOR YOU

You make sure we stay creatively ahead of the curve, so there should be something in return. You work for WE®, WE work for you. You therefore get from us:

  • A salary that matches your knowledge, education and experience.
  • A laptop, so you can work hybrid. So whether you want to work at home (including home working allowance) or at the office, you choose the workplace that suits you every day. And would you like to take a work station? You can!
  • A travel allowance, 25 holidays, 8% holiday pay, a standard 20% shop discount, a pension scheme and an extensive package of collective insurances.
  • Annual ‘Moments that matter day’; an extra day off that you can use on a day with special meaning for you.
  • If you have been with us for 2 years, you are eligible for a sabbatical of minimum 8 to maximum 16 weeks, during which we continue to pay 25% of your salary.
  • The chance to continuously learn and develop, both professionally and personally. From our WE® Academy, for example, we offer various education and training opportunities that you need to excel with us.
  • Discount on your sports subscription, participating in bootcamp and/or boxing classes at a reduced rate and enjoying free fruit at our head office.
  • Team events, BBQs and more!

WHO WE ARE

As a fashion lover, of course you've known WE Fashion for a long time. But did you also know that we are a successful Dutch multi-channel brand in transition to become not only the best fashion retailer, but also fashion e-tailer of Western Europe? The fashion world is always on the move! And that makes WE Fashion the place where you get the chance to see trends, respond to them or create them yourself.

But we don't stop there: we keep looking for growth opportunities every day, also in terms of corporate social responsibility and sustainability. Because WE Care. That's why development, improvement and creation never stand still with us. WE Fashion is the place where you get the chance to innovate and grow personally. Good ideas? Let us hear from you and become a trendsetter!

APPLICATION PROCEDURE

QUESTIONS?

Would you like to know more about this vacancy? We would love to tell you more.

Patricia van Nuland

Talent & Development Lead
+31621210882Send a whatsapp message

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