Performance Marketing Manager - Maternity cover

As Interim Performance Marketing Manager, you will be part of the Marketing team and will be temporarily responsible for overseeing and further developing our performance marketing strategy. You will ensure that our digital channels contribute optimally to our commercial objectives and maintain consistency across various marketing channels.

In this role, the focus is on strategic channel management, stakeholder management, and budget responsibility. You will lead a small, driven internal team consisting of an SEA Specialist and an SEO Specialist, and work closely with internal marketing and e-commerce teams as well as external partners.

You will be responsible for overseeing our media agency’s Paid Social campaigns on Meta and ensuring that campaigns align with our commercial objectives and brand strategy. In addition, you will maintain an overview of the entire performance landscape, including Paid Search, Organic Search, Paid Social, and Affiliate Marketing, as well as collaborations with influencers and content partners such as Hearst and LINDA.

 Together with the marketing team, you ensure that activities across the entire funnel are well-aligned: from traffic generation to conversion. Based on data and analyses, you continuously make adjustments and ensure that budgets are used effectively.

 You monitor marketing budgets, translate insights into concrete actions, and ensure clear coordination with stakeholders within the organization.

In this role, you report to the Marketing Manager.

 Where you make an impact:

• You have experience in digital or performance marketing and know how to strategically manage and optimize performance channels.
• You have worked with channels and tools such as Google Ads, Meta advertising, and Google Analytics, and know how to translate data into concrete insights and actions.
• You have experience managing specialists and/or external agencies and are skilled at connecting various stakeholders.
• You maintain an overview of multiple marketing channels simultaneously and know how to translate commercial objectives into concrete priorities and results.
• You can express yourself well in both Dutch and English, enabling you to collaborate effectively in an international context.

We evaluate all applicants based on competencies, experience, and equal pay m/f/x.

You help us grow and innovate every day, so you deserve to be rewarded for it. You work for WE®, WE work for you. That’s why we offer you:

• A salary that matches your knowledge, education and experience.
• A travel allowance, 25 vacation days, 8% holiday pay (paid monthly or annually), standard 20% shopping discount, a pension scheme and an extensive package of collective insurances.
• Annual "Moments that matter day"; An extra day off that you can use on a day with a special meaning to you.
• We believe in the power of working together in the office, but there is also room to work from home. And would you like to take a workation? You can! 
• The opportunity to continuously learn and develop, both professionally and personally. For example, from our WE® Academy, we offer various education and training opportunities that you need to excel with us.
• Discount on your sports membership, participate in boot camp, pilates and/or boxing lessons at a reduced rate and enjoy free fruit at our headquarters.
• Team outings, BBQs, events and more!