Brand & Marketing Director

As Brand & Marketing Director, you will define and implement a compelling long-term brand and marketing strategy that strengthens WE’s position in the European fashion landscape. You’ll partner closely with our CEO and Creative Director to connect brand, product, and culture making sure our collections not only look great, but mean something to our customers. This is a role for someone who’s both visionary and operationally sharp: a fast-thinking leader who thrives in a dynamic retail environment, managing multiple projects and teams at once, while keeping a clear eye on quality, timing, and impact.

What you’ll do:

• Lead the brand - Define and execute a powerful brand and marketing strategy that elevates WE®’s presence across Europe.
• Inspire creativity - Guide a multidisciplinary in-house team of approximately 28 colleagues spanning brand, creative, studio, content, and media to deliver bold, fashion-forward campaigns and content.
• Shape every touchpoint - Oversee all creative output, from photo and video shoots to social media, retail visuals, and e-commerce storytelling.
• Drive performance - Lead a media and performance team that combines storytelling with data-driven impact (SEO, SEA, and paid media).
• Collaborate with product - Work closely with our Creative Director to ensure product design and brand expression move in perfect harmony.
• Run a tight ship - Keep projects on track, teams aligned, and timelines under control, without ever compromising creative quality.

Who you are:

• A senior marketing or brand leader with 10+ years of experience in fashion, lifestyle, or consumer brands.
• A natural brand builder, strategic, commercial, and creatively intuitive.
• Highly organized and fast on your feet; you love juggling multiple campaigns and thrive in a fast-paced business.
• A team leader who inspires others and creates a culture of excellence and collaboration.
• Deeply attuned to fashion and culture, you know how to turn trends into emotion and relevance.
• A confident communicator, comfortable influencing at executive level and collaborating across departments.
• Fluent in English (Dutch is a plus).

We evaluate all applicants based on competencies, experience and equal pay m/f/x.

With your brand vision and creative leadership, you inspire teams and shape how WE® connects with the world. That deserves something in return. You work for WE®, WE work for you. That’s why we offer a competitive executive package including performance-based incentives designed to empower you to lead with impact and creativity.

HOW WE RECRUIT

We believe great leadership is as much about vision as it is about connection. That’s why our process combines interviews with key stakeholders, a creative pitch to share your perspective on the WE® brand, and an assessment to explore your leadership strengths.